Issue:
The Hawker name was hidden brand under the master brand, Raytheon Aircraft Company until Winsper was chartered to re-launch it as a seperate brand.
Strategy:
Research with the C-Suite Audience, Chief Pilots, Directors of Aviation Departments and industry influencers worldwide.
Insight led to new Hawker positioning - Unequalled.
- Ads will appear in Canadian Business, Business and Commercial Aviation, Professional Pilot and Aviation International News.
- High-level, peer-to-peer 1:1 direct marketing and collateral targeting Chairmen of the Board, CEO's, and Presidents.
Click here for in-depth case study. | "As so often with brands that have stumbled from grace with their most loyal customers, our job was to restore the mystique and luster to this hallmark name of the aviation world," said Steve Bautista, writer and co-creative director of the project. "Hawker is building upon the integrity of these products with a new era of technology and improvement. The results of their efforts is a compelling topic for advertising."
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